Near the release for Pirates of the Caribbean: At World's end, Keith Richards, who plays Johnny Depp's father in the movie, made headlines for snorting his dead father's ashes. The marketing team behind the movie became worried about the effects Keith's actions would have on the film, so Disney pulled him from doing any publicity for the film. I'm not sure if taking him out of the promotions for the film all together was a good idea. Having such an already famous celebrity promote a summer blockbuster might help bring more people in to see the movie. However, I do understand how Disney could feel apprehensive about having Keith associated with the movie since they are such a kid-friendly company. But the movie is full of inappropriate things like drinking and smoking, so why would it be such a big deal? Do you think Disney should have pulled Keith Richards from promoting Pirate's when he is already in the movie anyway?
-Jessica
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