In class the other day we were discussing different brands of jeans and their appeal to a younger market. Levi's in particular are considered old and dated. Recently, the brand has been trying to change its brand identity and appeal to younger consumers. I've seen some of their new TV commercials and have to say they're very edgy and provocative, but I really like them. One in particular is the commercial where a couple is in the bedroom and they keep ripping off their clothes, but more clothes are underneath. Each outfit is from a different decade, but one thing remains constant - they are always wearing Levi jeans. This is suggesting that the brand has withstood time and is a classic, yet fashionable, jean. Some may find the ad to be too provocative, but I think that it draws in a younger audience, which is good for the brand. I hate to say it, but sex sells, and I think these new commercials will help the Levi brand gain a new customer base and sell more of their jeans.
If you want to watch it, check out the link below. Let me know what you think!
http://youtube.com/watch?v=eemEosoyo6s&mode=related&search=
If you want to watch it, check out the link below. Let me know what you think!
http://youtube.com/watch?v=eemEosoyo6s&mode=related&search=
2 comments:
Why do you think some brands, such as Levi's, have more success in European countries?
I'm not quite sure. I think sometimes American brands are more popular in other countries because of the brand image. It shows that some countries are becoming more "Americanized".
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