I wanted to ask everybody what they think about Sarah Jessica Parker's new line, Bitten, she recently created for Steve and Barry's. Everything in the the line is $19.98 or less. Some may be asking why someone like Sarah Jessica Parker, a fashion icon in Hollywood, would create such an inexpensive line for a retailer like Steve and Barry's. Most people probably haven't even heard of Steve and Barry's before. However, I think the line is a great success. As SJP says in her manifesto: "It is every woman's inalienable right to have a pulled-together stylish, confident wardrobe with money left over to live". I've been to the store to see the line and I must say that I really liked to clothes, and the prices were shocking! With trends coming and going as they do today, getting a cute tank top for $7.99 is a great deal. On the other hand, you're able to buy a great little zip-up hoodie for $14.99 that will last you throughout the seasons. Although the partnership may seem strange at first, I think it is beneficial to both SJP and Steve and Barry's. They have "found a hole" in the market for low-priced, good quality clothing that is also fashionable.
2 comments:
seems like a celebrity doing something positive to reach out while still maintaining her appeal and diva status.
can you discuss a little more of this next class?
Yea, it's funny how someone like Sarah Jessica Parker can create a line for a retailer like Steve and Barry's and nobody really thinks twice, but Vera Wang creates a line for Kohl's and it is a very big deal.
-Jessica
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