I really enjoyed all the group projects that were presented in class last week. I think everyone did a great job in choosing different retailers and companies and creating new marketing campaigns for them. One project that sticks out in my head is the one for Kodak. I really enjoyed this presentation because Kodak is something we don't discuss much as retailing students. It was refreshing to see a take on a company that doesn't sale clothing and accessories, since that's what we mostly focus on. I think the campaign the group created for Kodak was well executed and I could actually see it helping Kodak if it were their actual marketing campaign! Great job!
-Jessica
1 comment:
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