Dear readers in blog land,
This is the first post from us at CARS2009. Being college students majoring in Consumer, Apparel, and Retail Studies, we are experiencing an exciting opportunity to discover the world of advertising and marketing. Especially important to us, are the ads in our mass media that are from companies in the retail and apparel industry.
During our first Integrated Marketing class today, we discussed the difference between "good brands" and "great brands." Nike and McDonald's are known across the world and they are considered a great brand because of their ability to reach the masses.
Also, we discussed Vera Wang bringing a her new label to Kohl's. Some people thought that bringing a lower end label to a department store, so that more of the US population will be reached, was a smart idea and that doing so would NOT hurt her image for beautiful, exclusive couture wedding gowns. Others thought that using her name for everything from clothing, bedding and home furnishings was too much of an oversaturation issue. They thought that doing so may destroy the exclusivity of her brand and the rare opportunity to wear one of her gowns if you could ever be so lucky. I am some what torn on the issue. Most people don't even know of Vera Wang and wouldn't even know the name if they saw it on a tag in Kohl's, so I don't know if people who don't understand the beauty of her work, will pay the little bit extra for her beautiful work. We, as a class, have decided to watch the line as it progresses this fall and see how this new Vera line works out.
Be back soon,
Amanda
2 comments:
great blog! i especially loved the introduction. it will be nice to see as a class - how the vera wang line fares this christmas season at kohls.
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